This privacy policy describes how we collect, use, and protect our customers' personal data in compliance with applicable data protection laws, such as the General Data Protection Regulation (GDPR) of the European Union.
1. Data Controller
The data controller for personal data is ECM di Tacchi Alessandro, with its registered office at Via Liguria, 13 61122 Pesaro PU Italy. Contact email: info@amotorbike.com.
2. Types of Data Collected
We only collect the data necessary to process orders placed on our website, including:
- First and last name
- Shipping and billing address
- Email address
- Phone number
- Payment information (handled by secure payment service providers)
We do not collect sensitive data as defined by the GDPR.
3. Purposes of Data Processing
The personal data collected is processed for the following purposes:
- Processing and managing orders.
- Communicating with customers regarding orders and customer support.
- Sending informational and promotional newsletters, exclusively to users who have provided consent.
- Analyzing website visits and performance using tracking tools.
- Remarketing and personalization of advertising campaigns.
- Managing online transactions through secure payment service providers.
- User registration to enable a personalized and fast experience on our website.
4. Tracking Tools and Cookies
On our website, we use the following tracking tools:
- Google Analytics and Google Ads for visit analysis and advertising campaigns.
- Google Ads Remarketing to display personalized ads based on previous visits to our website.
- Facebook Pixel for advertising campaigns on Facebook and Instagram.
- Microsoft Clarity for user experience analysis.
- Meta Event Manager to monitor user interactions and optimize advertising campaigns.
- Google Tag Manager to manage tracking tags in a centralized manner.
These tools use cookies that may track user interactions on our website. You can manage your cookie preferences through your browser settings.
5. External Services Used
We use external services to enhance the user experience and manage our e-commerce platform. These services may collect and process personal data according to their privacy policies:
- Google Fonts: for loading fonts and typography.
- Prestashop: our e-commerce platform.
- OVHcloud: our website hosting service.
- WhatsApp Widget: to offer a direct communication service with customers.
- Stripe, PayPal, Klarna: secure payment service providers.
- Brevo: for sending newsletters and promotional communications.
6. Data Sharing
We do not share our customers' personal data with third parties, except for:
- Payment service providers, necessary to complete transactions.
- Logistics partners for order delivery.
- Marketing partners, only for those who have consented to receive promotional communications.
- Hosting and platform management service providers.
Data is not sold to third parties for marketing purposes.
7. Data Security
We implement technical and organizational security measures to protect personal data from unauthorized access, loss, or destruction. Payment data is processed through secure connections and is not stored on our servers.
8. Rights of Data Subjects
Customers have the right to:
- Access their personal data.
- Request rectification or deletion of data.
- Object to processing for marketing purposes.
- Request restriction of processing.
To exercise your rights, contact us at info@amotorbike.com.
9. Data Retention
Personal data is retained for the time strictly necessary to fulfill the purposes outlined in this policy, unless legal obligations require longer retention.
10. Changes to the Privacy Policy
We reserve the right to update this Privacy Policy to reflect any regulatory changes or changes in our internal processes. Updates will be published on this page with the revision date.
11. Contact
For questions or clarifications regarding our Privacy Policy, you can contact us at: info@amotorbike.com or by mail at the following address: ECM di Tacchi Alessandro Via Liguria, 13 61122 Pesaro PU Italy.